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Senior Vice President, Content Director At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We're seeking a future team member for the role of Senior Vice President, Content Director to join our Wealth Management Product Marketing team. This role is in mid-town New York City, NY with a hybrid work arrangement, at this time. In this role, you'll oversee content development for key campaigns and guide the creation of content from idea generation to publication in the following ways:
- Build and own a comprehensive roadmap and calendar of new content to be developed based on approved marketing plans/campaigns, timely themes and business needs by collaborating with subject matter experts, investment professionals, client-facing teams, marketing team members and other stakeholders.
- Manage quality of content and style, and a tone and manner guide, ensuring content is positioned well for ultra-high-net-worth (UHNW) individuals and that writing style reflects how content is consumed today: concise, headline-driven, highly visual and 'commercial' with a strong call to action.
- Constantly evaluate what is working; topic(s), format(s), length, description, etc. so that all content is being optimized.
- Manage the workflow of writing assignments and external resources, as needed.
- Provide writing, editorial and proofreading support and expertise across a variety of channels and media, including the Wealth Management public site, thought leadership reports, white papers, web articles, podcast/video scripts and outlines, talking points, conference communications, presentations, emails and social media, with a focus on driving engagement and producing leads.
- Ensure all content follows the team's Content Guide parameters and adheres strictly to the Content Approval and Archiving process.
This role reports directly to the Head of Product Marketing for BNYM Wealth Management. To be successful in this role, we're seeking the following:
- Bachelor's degree and a minimum 10 years' financial writing experience, ideally in an UHNW environment.
- Superior writing, copy-editing and proofreading skills, as well as the ability to translate complex topics into reader-friendly copy and produce engaging content on challenging financial subjects. Demonstrated ability to think "digital first."
- Strong leadership and interpersonal skills, a team-orientation, and the ability to develop trusted relationships across a global, complex firm.
- Ability to handle multiple priorities concurrently, produce quality work under tight deadlines, and move projects forward with minimal direction.
- Understanding of financial markets, investment topics and the needs and goals of UHNW investors, family offices and institutions.
- Past experience as a content creator for a financial publication is a plus.
#LI-Hybrid At BNY, our culture speaks for itself. Here's a few of our awards:
- America's Most Innovative Companies, Fortune, 2024
- World's Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
- "Most Just Companies", Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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BNY Mellon
Dec 20, 2024