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Digital Marketing Manager

TEKsystems
$100,000.00 - $150,000.00 / yr
United States, Wisconsin, Milwaukee
Dec 21, 2024
We are hiring a Digital Marketing Manager to assist with our website transformation and experience. This is hybrid in Milwaukee, WI! This person will manage the re-platforming of our website and other CMS to Adobe Experience Manager! Responsibilities: * Developing the strategy and executing the roadmap to re-build websites * Work in close collaboration with the digital marketing teams, IT teams, and vendors to develop and execute website migrations. * Use your knowledge in digital channels and Adobe AEM capabilities to facilitate the website re-build process and delivering a consistent online experience * Drive migration to Adobe AEM CMS and DAM * Develop a detailed website migration project plan, timeline and resource plan * Prepare and host regular reports outs covering strategy, roadmap, progress and performance against KPIs * Facilitate and drive the setup of website migration project plans in ADO defining each website migration epic, feature and user story * Guide the setup of regional, multi-lingual product catalogs in Informatica PIM P360 * Guide the setup of web forms with Adobe Forms, as well as support form integrations * Guide the setup and configuration of Adobe Analytics * Ensure SEO best practices are being met and considered during the build process Qualifications: * Bachelor's degree in marketing, business, communications, or a related field * Minimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment * Minimum of 2 years with hands on experience using content management systems and digital asset management systems * Experience implementing on-site personalization based on a user's profile settings * Experience implementing A/B testing * Experience with website analytics and reporting * Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management * Experience working with international marketing teams * Familiar with UX best practices, landing page creation, responsive design and mobile first layouts * Familiar with usability testing practices and methodologies Pay and Benefits The pay range for this position is $100000.00 - $150000.00 Full benefits guide available upon request. Below are the key things to note/'sell' to candidates: Benefits eligibility begins on Day 1 of employment. Retirement savings contributions/matches are immediately vested. oThe company matches $0.50 of every pretax and/or Roth dollar you contribute, up to 6% of your pay. You are immediately vested in your contributions and the company match. oEmployees receive a fixed company contribution of 5% of pay. All company contributions are immediately 100% vested. PTO time - full 15 days + 13 holidays Workplace Type* This is a hybrid position in Milwaukee,WI. Application Deadline This position will be accepting applications until Dec 31, 2024. About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.