Marketing Specialist II - National Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

As a member of Optum Rx Marketing, the Optum Home Delivery Pharmacy Growth Marketing Manager is responsible for building marketing strategies that increase consumer awareness and adoption of Optum Home Delivery and multi-dose pharmacy services. This role will design, develop and deploy marketing campaigns and website strategies to reach current and potential home delivery pharmacy utilizers while still meeting client and mandated requirements. The Marketing Manager position requires solid analytical abilities, project management skills, and experience leading and executing marketing strategies across multiple channels with a focus on paid media and web marketing. This role will manage several strategies simultaneously, from assessing and interpreting requirements through engaging and guiding cross-functional teams to create deliverables and meet deployment deadlines. The successful Marketing Manager will also build relationships with internal stakeholders, translate concepts into practice, and coach, provide feedback and guide others without direct influence to support a consumer-centric approach in the development and execution of pharmacy consumer marketing across all lines of Optum Rx business.

Additionally, the ideal candidate must be incurably curious and demonstrate an unlimited drive to learn our complex pharmacy and PBM businesses with a primary focus on getting to know consumer needs and motivations, and then translating that knowledge into actionable consumer awareness and patient engagement marketing strategies. You should thrive on seeking new information/insights, identifying complex problems and addressing them with creative solutions, seeing multiple projects through to completion, and measuring/reporting results.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Manage website strategy for both organic and paid media traffic, including regular SEO insights and optimization, alignment with direct-to-consumer digital campaigns, developing and maintaining annual website strategy roadmap, and collaborating across consumer, payer and provider marketing teams
• Ideate, develop and maintain consumer pharmacy engagement campaigns with a focus on creative strategy and collaboration with the campaign data strategy team
• Analyze industry trends, consumer behavior, consumer data and market insights to inform current strategies and drive future enhancements aligned to audience and business needs
• Provide thought leadership to drive development of innovative, industry-leading marketing strategies, programs and initiatives
• Align marketing initiatives/campaigns with applicable business goals/objectives, as well as the needs of identified target populations/clients
• Develop trusting relationships with customers/clients/members to inform our marketing efforts and help improve our understanding of the customer experience (e.g., relevance, meaningfulness)
• Gain alignment/commitment with business leaders on marketing strategies/initiatives (e.g., development and execution of marketing campaigns)
• Ensure that the messaging used in marketing communications/materials support/align with marketing strategies (e.g., value proposition)
• Manage the end-to-end build and deployment of marketing strategies
• Develop and present strategies or creative briefs to leadership and key stakeholders to achieve buy-in, gather insights and facilitate the evolution of new or existing communication projects
• Other duties as assigned

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of marketing experience within a matrix organization
• 2+ years of digital marketing and paid media experience
• Excellent writing, proofreading, verbal and presentation skills
• Proven ability to be flexible and work with ambiguity
• Self-managed but able to work both independently and with a cross-functional team
• Demonstrated problem-solving and organizational skills with ability to report on and manage multiple projects effectively
• Proficiency in MS Office suite (Word, Excel, PowerPoint, Outlook)

Preferred Qualifications:

• Bachelor's degree in marketing, communications, business, journalism or English
• 1+ years of pharmacy marketing experience
• Experience working in a complex, matrix organization, preferably in health care or with a creative agency

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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