Remote New

Product Marketing Manager

O'Reilly Media Inc
United States
Apr 11, 2025
Description About O'Reilly Media O'Reilly's mission is to change the world by sharing the knowledge of innovators. For over 45 years, we've inspired companies and individuals to do new things-and do things better-by providing them with the skills and understanding that's necessary for success. At the heart of our business is a unique network of experts and innovators who share their knowledge through us. O'Reilly Learning offers exclusive live training, interactive learning, a certification experience, books, videos, and more, making it easier for our customers to develop the expertise they need to get ahead. And our books have been heralded for decades as the definitive place to learn about the technologies that are shaping the future. Everything we do is to help professionals from a variety of fields learn best practices and discover emerging trends that will shape the future of the tech industry. Our customers are hungry to build the innovations that propel the world forward. And we help you do just that. Learn more: https://www.oreilly.com/about/ Diversity At O'Reilly, we believe that true innovation depends on hearing from, and listening to, people with a variety of perspectives. We want our whole organization to recognize, include, and encourage people of all races, ethnicities, genders, ages, abilities, religions, sexual orientations, and professional roles. Learn more: https://www.oreilly.com/diversity About the Team The Product Marketing team at O'Reilly plays a vital role in connecting people with the learning resources they need to grow and succeed. Sitting at the intersection of Marketing, Sales, and Product, we help shape how O'Reilly's innovative platform reaches and resonates with learners worldwide. We are passionate about storytelling, data-driven strategy, and customer engagement, and we collaborate across the company to bring our products to life. If you love combining creativity with analytics in a fast-paced, supportive environment, we'd love to have you join us! About the Role As a Product Marketing Manager at O'Reilly, you will play a key role in shaping how our learning solutions connect with users. You'll design and execute go-to-market strategies, collaborate with cross-functional teams, and help define how our products stand out in a competitive market. Your work will directly contribute to increasing customer adoption, engagement, and business growth. Salary Range: $93,000-$135,000 What You'll Do Create cross-functional go-to-market plans to increase brand awareness and drive customer acquisition. Oversee the development, execution, and monitoring of marketing campaigns across various channels like digital marketing, social media, and email marketing - including, but not limited to youtube to attract, engage and retain customers Develop and own the content marketing strategy and execution in partnership with product and editorial. Collaborate with marketing, content, and design teams to develop marketing materials such as marketing content, promotional videos, and other supporting materials. Conduct in-depth market research to identify B2C customer needs, competitive landscape, and market trends to inform product development and marketing strategies Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make Create, implement, and optimize product positioning and messaging that resonate with our target audiences Partner with product, marketing, and sales teams to optimize the top-of-funnel customer journey Operate as a strategic partner to product management and execute on strategic initiatives that align product development, B2C market opportunities, and customer needs Champion a culture of data-driven marketing, leveraging A/B testing, cohort analyses, and funnel metrics to validate (or disprove) hypotheses quickly Establish voice-of-customer programs that inform product strategy and roadmap priorities What You'll Have Required: Bachelor's degree in Product, Product Management or related field In lieu of degree, equivalent education and/or experience may be considered 3+ years of product marketing experience Deep understanding software go-to-market strategies for B2C Analytical mindset with the ability to translate data insights into actionable marketing strategies. Experience working directly with product management Excellent communication and presentation skills Strategic thinking and ability to develop comprehensive marketing plans Proven ability to lead cross-functional collaboration Project management skills to execute marketing campaigns on time and within budget Proficiency in digital marketing tools and techniques Highly self-motivated, with the ability to manage multiple projects simultaneously in a fast-paced environment.