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Strategic Digital and Marketing Specialist

University of North Carolina - Chapel Hill
$56,900 - $67,000
Grade: 13
United States, North Carolina, Chapel Hill
104 Airport Dr (Show on map)
Jun 13, 2025
Posting Information
Posting Information


Department School of Law-360001
Career Area Public Relations/Communications/Marketing
Is this an internal only recruitment? No
Posting Open Date 06/13/2025
Application Deadline 06/23/2025
Position Type Permanent Staff (SHRA)
Position Title Public Comm Specialist - Journey
Salary Grade Equivalent NC13/GN10
Working Title Strategic Digital and Marketing Specialist
Position Number 00058883
Vacancy ID P020410
Full-time/Part-time Permanent/Time-Limited Full-time Permanent
If time-limited, estimated duration of appointment
Hours per week 40
Work Schedule
Monday - Friday, 8:00am to 5:00 pm
Work Location CHAPEL HILL, NC
Position Location North Carolina, US
Hiring Range $56,900 - $67,000
Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.
Position Summary Information


Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
The University of North Carolina, School of Law aspires to be a great public law school. Toward this end, it pursues a fourfold mission: to prepare outstanding lawyers and leaders for the bar, the bench, all public and private law settings, and public service; to make nationally and internationally significant legal and policy contributions through an ambitious agenda of research and scholarship; to instill lifelong ethical values, dedication to the cause of justice and a lasting commitment to pro bono and public service; and, to serve the legal profession, the people and institutions of North Carolina, the nation and the world.
Position Summary
UNC School of Law seeks a Strategic Digital and Marketing Specialist to join the Office of Communications. This role reports to the Assistant Dean for Communications and works with the team to strategically plan and create content for the law school's social media, digital marketing efforts and promotional videos. Responsibilities include creating digital content, photography, video production, social media listening and reporting, graphic design, writing for the web, and conducting market research. This role will perform budgetary responsibilities and manage the production for print and digital projects ensuring they are completed on time and on budget.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
* Ability create visual and written content and strategy for social media (Twitter, Instagram, Facebook,LinkedIn, YouTube) and other digital marketing platforms
* Knowledge of of graphic design and layout, expertise using design software (Adobe Creative Suite,
Canva)
* Knowledge of AP Style and best practices for writing for the web
* Excellent written, digital and oral communication skills
* Demonstrated commitment to incorporating principles of diversity, equity and inclusion in all
communication materials
* Excellent organizational skills to include managing time and deadlines, prioritizing tasks, and leading
projects
* Ability to shift priorities to meet demands and deadlines
* Ability to manage Budget
* Ability to work with vendors to execute comprehensive marketing decisions
* Excellent customer service skills which include active listening, positive attitude, interpersonal skills, and timely delivery of content and services.
Preferred Qualifications, Competencies, and Experience
Multimedia storytelling and strategy.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
Special Instructions
Quick Link https://unc.peopleadmin.com/postings/302586
Contact Information


Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu

Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.
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