New

Account-Based Marketing (ABM) Senior Manager

Equinix
United States, Texas, Frisco
6160 Warren Parkway (Show on map)
Jun 17, 2025
Who are we? Equinix is the world's digital infrastructure company, operating over 260data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.We embrace diversity in thought and contribution and are committed to providingan equitable work environment that is foundational to our core values as a company and is vital to our success. Job Summary We are seeking a seasoned Account-Based Marketing (ABM) Senior Manager to drive strategic 1:few and 1:many ABM initiatives across targeted global customer segments. This role will help scale our global ABM practice, partnering closely with regional field marketing teams, product marketing, brand and creative, digital, and analytics to develop and deliver impactful campaigns that drive up/cross sell opportunities, support engagement and pipeline goals. This is an exciting opportunity for a marketing professional who thrives in a collaborative, matrixed environment and has experience orchestrating integrated marketing strategies at scale. Responsibilities ABM Strategy & Execution Design and execute global 1:few and 1:many ABM programs to engage key accounts and segments aligned with business priorities and strategic growth areas Cross-Functional Alignment Partner with field marketing, product marketing, brand and creative, campaign operations, and digital teams to localize and activate ABM initiatives, ensuring consistent execution and messaging across regions Campaign Development Create and manage integrated, multichannel ABM campaigns-leveraging email, digital, social, paid media, and web personalization-across the full customer lifecycle Audience Targeting & Segmentation Use firmographic, technographic, and behavioral data to refine account selection, develop personas, and create relevant content experiences for target segments Platform & Tools Integration Leverage Equinix's martech stack-including tools like Market One, Salesforce, and Tableau-to execute campaigns and measure impact Performance & Reporting Define KPIs, monitor campaign performance, and deliver regular reporting to key stakeholders. Optimize campaigns based on engagement, pipeline contribution, and ROI metrics Content Personalization Collaborate with content and product marketing teams to tailor messaging and content offers based on audience insights and buying stage Governance & Best Practices Contribute to the development and rollout of ABM playbooks, frameworks, and best practices that support global scalability and operational efficiency Qualifications 8-10 years of B2B marketing experience, with at least 3-5 years focused on ABM or integrated campaign management Experience running global or regional 1:few and/or 1:many ABM programs within a large, matrixed organization Strong understanding of the enterprise customer journey, segmentation, and digital engagement strategies Proficient in using digital marketing and ABM platforms (e.g., Marketo, 6sense, Demandbase, Salesforce) Data-driven with strong analytical skills and experience reporting on campaign performance and marketing impact Excellent communication, stakeholder engagement, and project management skills Comfortable working across time zones in a highly collaborative, global environment Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.