New

Product Marketing Lead

Harley-Davidson Motor Company
98,500 - 147,700
401(k), relocation assistance
United States, Wisconsin, Milwaukee
Aug 21, 2025
Auto req ID:41617 Title:Product Marketing Lead Job Function:Marketing Location:JUNEAU Company:Harley-Davidson Motor Company Full or Part-Time:Full Time Shift:SHIFT1 At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aLead Marketing. Job Summary Harley-Davidson is looking for a dynamic, strategic, and detail-obsessed Product Marketing Lead to drive the positioning, storytelling, and go-to-market execution for families in our Motorcycle product portfolio. This individual will serve as the connective tissue between Product Development, Marketing, and Sales crafting launch strategies, performance narratives, and lifecycle roadmaps that elevate the Harley-Davidson brand and deliver meaningful customer impact. You'll help define what each motorcycle stands for, and make sure the world knows it. Job Responsibilities * Product Positioning: Own and refine the positioning, value propositions, and target customer profiles for current and future motorcycle models. * Messaging: Translate platform innovations into clear, differentiated messaging frameworks * Go-to-Market Leadership: Lead cross-functional GTM planning for launches partnering with cross functional teams to develop marketing toolkits, videos, and asset briefs. * Insights: Collaborate with Consumer Research to deepen understanding of rider mindsets, category expectations, and brand perception and conduct competitive benchmarking to inform positioning and lifecycle decisions * Channel Integration: Track launch performance, sell-through, and feedback loops to optimize future marketing and product investments Education Requirements High School Diploma or Equivalent Required Education Specifications Bachelor's Degree Preferred Experience Requirements Required * This position typically requires 8 years of experience in product marketing, preferably in automotive, powersports, consumer tech, or premium lifestyle brands * Proven success in leading cross-functional go-to-market strategies and product launches * Strong analytical and storytelling skills; ability to connect performance specifications to emotional benefits * Ability to identify challenges, analyze root causes and proactively develop solution-oriented approaches * Comfort navigating ambiguity, balancing long-term vision with near-term execution Preferred * MBA or advanced degree in Marketing, Business, or Strategy * Experience working with dealer networks, premium DTC brands, or international product launches * Experience in automotive or motorcycle industry * Passion for motorcycles, motorsports, or performance culture is a big plus Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience. The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience. We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here. Applicants must be currently authorized to work in the United States. Direct Reports: Yes Travel Required: 10 - 25% Pay Range:98,500 - 147,700 Visa Sponsorship: This position is not eligible for visa sponsorship Relocation: This position is eligible for domestic relocation assistance (within posted country)