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Sales Development Manager, Rental

Western States Equipment Co
vision insurance, parental leave, 401(k), profit sharing
United States, Washington, Liberty Lake
20150 East Cataldo Avenue (Show on map)
Aug 22, 2025
Description

ABOUT WESTERN STATES EQUIPMENT:

Western States has a long legacy of providing quality equipment and excellent service to customers. Since 1956, our vision is to make our communities stronger, cleaner, and more productive, not just with our products and service - but through our people. We are committed to:



  • The Power of our Purpose: "Building our Communities for a Better Tomorrow"
  • Performance through our Values: SAFETY, EXCELLENCE, TEAMWORK, INTEGRITY, ACCOUNTABLITY, and INNOVATION
  • Customer and Employee Care Commitments: Conveying Warm and Empathy, Actively Listening, Building Trust, and Saying Thank You


WHY YOU'LL LIKE IT HERE:

Recognized as one of the top private companies to work for, we put our employees first. We are fiercely committed to SAFETY and sending every employee, safely home, every single day. Our comprehensive benefits package and complete wellness programs include:



  • Three weeks of accrued PTO to start, increases with tenure
  • Company paid health care premium option for employees
  • Health, dental, and vision insurance
  • Wellness dollars
  • 401k with company match and profit sharing
  • Educational reimbursements, tool loans, and safety & tooling dollars
  • Employee Assistance Program
  • Paid Parental leave
  • Care Leave


WHAT WE'RE LOOKING FOR:

THINK-ACT-BE SAFE - At Western States, we empower every employee, every day to work and promote a safe environment to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable procedures and standards. This includes maintaining clean/clutter free personal work areas and wearing the required personal protective equipment (PPE) as identified in safety policy.

The Sales Development Manager, Rental requires a proven track record of success in sales development and is responsible for the execution of the Rental division's sales strategies. This position provides strong leadership and guidance to a high-performing sales team, motivating them in their development goals, and driving overall growth throughout the territory. Job duties include territory ride-a longs, field training, developing branch specific sales strategies, while collaborating with senior leadership to increase revenue and continued success of the Rental Sales division.



  • Develops and implements both long term and short-term Rental sales strategies to ensure time utilization, profit, growth targets and customer satisfaction goals are met or exceeded.
  • Responsible for developing the sales team through positive motivation, advising, skills development, product knowledge, support, and strategic territory management.
  • Develops and implements a comprehensive sales strategy for the division, monitor and evaluate the effectiveness of sales strategies and adjust as needed.
  • Works closely with the sales operations specialist to leverage data, insights, and upcoming project opportunities prior to visiting branches.
  • Collaborates with General Line, Product Support Sales, and Marketing leaders to leverage opportunities, create value proposition, and increase teamwork between divisions.


KNOWLEDGE SKILLS AND ABILITIES:



  • Ability to develop and maintain effective working relationships with others.
  • Proven experience in sales management, preferably within the specified region.
  • Proficient in the use of Microsoft computer products or other comparable systems required.
  • Proven competence in oral and written communication and interpersonal skills.
  • Plan, organize, and prioritize daily job tasks to maintain high quality service to internal and external customers with limited supervision.
  • Ability to develop and maintain effective working relationships with others.
  • Ability to develop and maintain product knowledge on Caterpillar and CRS products.
  • Willingness to travel within the region as required, ability to travel 50% of the calendar year is required.
  • Ability to work independently and prioritize responsibilities.
  • Consistent


EDUCATION AND EXPERIENCE:



  • High school diploma or General Education Degree (GED). required.
  • Minimum of three years of sales experience required; rental equipment industry preferred.
  • Minimum of one year in leadership or sales development experience required.
  • Acceptable driving record and valid driver's license required.
  • Must be able to communicate (speak, read, comprehend, write in English).


This role is designated as safety sensitive.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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