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Manager, Product Line (Lifestyle Headwear)

New Era Cap, LLC
75000.00 To 90000.00 (USD) Annually
United States, New York, Buffalo
160 Delaware Avenue (Show on map)
Sep 12, 2025
New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Product Line Management team is responsible for the complete execution and go-to-market process of all program, custom, and co-branded headwear. The team has the foremost understanding of our headwear product types and systematic processes, while providing critical analytical input to ensure accurate product lines and consumer experiences. The role of Product Line Manager oversees and executes cross-departmental go-to-market tasks, from line plan creation through product launch. This position drives pricing and margin processes, internal and external communication per project, and sales tool assets with direction from the Director, Merchandising.

Responsibilities

  • Responsible for executing product reviews and line adoptions and drive collective decision making based on marketplace insights and historical data to provide optimal product assortments
  • Responsible for establishing various style productivity and SKU efficiency metrics and driving their results
  • Create product line plans for a variety of product collection types
  • Work cross-functionally with Design teams and Product Operations teams to build all necessary product designs and supporting graphic deliverables for program, custom, and co-branded projects as necessary
  • Deliver product pricing and margin recommendations in alignment with manager direction
  • Work closely with Sales leadership and key account buying teams to manage all aspects of custom development from conception through order entry
  • Lead, coach and develop direct reports
  • Consistently innovate within the department to drive clearer, more efficient results in all areas
  • Keep all sensitive matters confidential
  • Other duties as assigned

Knowledge, Skills and Abilities

  • High-level understanding of licensed sports marketplace and can transform those insights into commercial deliverables
  • Strong experience leading product development creation processes with cross functional teams
  • Ability to support the development of product assortments in accordance with analytical findings and market needs
  • Ability to proactively manage change with urgency and persistence
  • Ability to lead through clear communication, authentic style, and appropriate actions
  • Ability to manage people and create development plans for direct reports
  • Ability to speak accurately, intelligently, and persuasively to external customers
  • Commitment to representing the brand in all actions and decisions
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Experience with SAP and PLM preferred

Education and Experience

  • Bachelor's degree in Product Development, Management, Planning or related field preferred; additional experience in lieue of degree considered
  • Five (5) to seven (7) years of Product Development or Product Management experience or equivalent combination or education and experience
  • Knowledge of sportswear or apparel industry preferred

Travel Requirement

  • The location for this position is 100% on-site in Buffalo, NY
  • 10% to 20%; domestic and/or global

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $75,000 - $90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering a comprehensive benefits package designed to promote health, financial stability, and personal growth, along with a generous PTO policy.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

#LI-Onsite #LIOnsite #LI Onsite
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