Director, Internal Communication & Employee Engagement

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap's Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site cafe, fitness center, and Flagship store.

Apply to join New Era's team!

The Director, Internal Communication & Employee Engagement is responsible for developing and executing strategies that foster a high-performing and highly-engaged workforce. This role partners across all levels and areas of the business to enhance the employee experience, drive cultural alignment, and improve retention and productivity through data-driven engagement initiatives. This key role will bolster employee engagement by developing and executing a comprehensive internal communication strategy that aligns employees with the organization's strategic direction, initiatives, mission, vision, and values. This role ensures consistent and engaging communication across all levels of the organization, fostering a culture of trust, collaboration, and inclusion.

Responsibilities

• Design and lead a comprehensive employee engagement as well as internal communication strategies aligned with organizational goals
• Gather multifaceted data points relative to the engagement of all employee groups throughout the organization
• Analyze engagement data to identify trends, risks, and opportunities; present actionable insights to leadership
• Champion initiatives that promote inclusion, recognition, purpose, and well-being
• Create mechanisms for two-way communication (e.g., surveys, focus groups, feedback platforms) and analyze feedback to inform communication strategies
• Lead internal messaging during major changes in a way in which ensures transparency, consistency, and maintains trust
• Craft clear, compelling messages for leadership updates, organizational changes, and employee programs
• Develop a revised strategy for how employees are to engage with the community and with community-based organizations towards the goal of accomplishing quantifiable employee-intrinsic and business-advancing goals
• Partner with various areas of the business inclusive of Talent Development to introduce programs such as a New Era speaker series to serve as learning/motivational opportunities for employees
• Equip people managers and leaders with tools, training, and coaching to build engaged teams, this will be done in part by being the organization-wide champion of the Predictive Index, leading workshops and learning sessions focused upon engagement and team dynamics
• Develop the strategy and oversee on-brand employee recognition programs and ensure alignment with company values
• Support organizational change initiatives with change management methodology, communication tactics, and engagement strategies that build trust and resilience
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills and Abilities

• Proven success in designing and implementing engagement programs at scale
• Strong analytical skills with experience in survey tools and data interpretation
• Excellent communication, facilitation, and stakeholder management skills

Education and Experience

• Minimum of ten (10) years of progressive experience in an internal communications and employee engagement role at the leadership level
• Bachelor's degree in organizational development, I/O psychology, communication, change management, business administration or other relevant studies strongly preferred, MBA a plus
• Certification in coaching, change management, or employee experience frameworks is preferred

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• 5% to 10%; domestic and/or global

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state or federal laws.

The salary range for this posted position is $145,000 - $175,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

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