2026 University Graduate - Strategic Planning & Analytics Engineer

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

As an analyst on the Strategic Planning and Analytics team, you will play an important role in growing Adobe's flagship Digital Media business! This role will support the industry-defining product of Document Cloud. The team sits within the innovative Global Marketing & Strategy organization and uses marketing mix models (MMM) and Attribution models to guide budget decisions to help Adobe achieve its strategic targets. You'll work cross-functionally with Marketing, Data Science, Product, GTM, and Finance to identify trends, growth markets, influence business strategy, and measure returns on marketing investment. This is an exciting opportunity to dive deep into marketing analytics and impact the growth of Adobe's core business!

What You'll Do

• Help refine the logic of our data science models to find areas of opportunity to improve future predictive capabilities
• Coordinate cross-functional execution of marketing strategies and budgets by collaborating with internal teams and outside agencies
• Measure marketing's return on investment, compile strategic data driven reports, and make recommendations for future investment to drive worldwide objectives
• Work with team members in Adobe's global offices to cleanse marketing and non-marketing data pipelines for Adobe's production marketing mix and attribution models
• Guide model production in conjunction with data science teams to create robust modeling that aligns with business priorities
• Use models to understand market growth, product growth, and routes to market using market research, marketing metrics, business insights, and other available data
• Tie out marketing metrics across the funnel for various products to give a full-fledged view of marketing impact and help dictate how we allocate resources

What You Need to Succeed

• Pursuing a masters degree in analytics, business, finance, economics, statistics, engineering or a related field with an expected graduation date of December 2025 - June 2026
• Minimum 2 years work experience synthesizing data and providing recommendations that influenced business outcomes
• Intellectual curiosity, flexibility, excellent organization, and high attention to detail
• Strong proficiency in Excel; experience with Tableau, PowerBI, SQL, and Python a plus
• Outstanding communication skills to provide impactful reporting via written and in-person presentations to constituencies at various levels of management up to the executive level
• Strong interpersonal abilities and the ability to work as part of a diverse team and build positive relationships with colleagues and partners around the world

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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