Marketing Manager

Department: MCC Marketing
Salary/Grade: EXS/8

Target hiring range for this position will be between $71,000- $86,550 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data

Job Summary:

The Marketing Manager, Professional Programs will be responsible for leading the development marketing programs for the Office of Professional Education portfolio at the McCormick School of Engineering, currently at 12 programs with additional non-credit opportunities.

Responsibilities include strategic planning of marketing advertising campaigns, prospective student recruitment events, market research, CRM management, and campaign performance analysis.

The Marketing Manager, Professional Programs will report to the Director of Marketing Strategy and provide leadership in the strategic recruitment planning while partnering with the Office of Professional Education staff to plan and execute strategies for recruiting top talent to Northwestern Engineering.

The position will require artful navigation of a complex organization, thoughtful management of relationships, and careful expectation setting.

*Note: Not all aspects of the job are covered by this job description.

Specific Responsibilities:

• Leads and manages strategically important recruitment initiatives including CRM management and digital advertising efforts.
• Enhances overall recruitment and communications while managing CRM efforts. Manages communications to 7,500+ contacts in the Admissions database. Implements a communications process within the CRM system, navigating the system platform.
• Manages the stragetic development and implementation of automated communications for the OPE portfolio.
• Advises Director of Marketing in CRM techniques and innovations.
• Drives recruitment strategy and supports outreach collaborations. Looks for opportunities for new outreach engagement and builds and tests new outreach initiatives.
• Manages the daily marketing functions of the CRM system inclusive of processes and procedures, data integrity, interest pages, surveys, mail exports, filter development, and quality checks.
• Responsible for managing communication with prospects through application submission well as data management and integrity.
• Works directly with outside agencies and contractors to align efforts with internal metrics and goals.
• Guides and develops the McCormick OPE program marketing and recruitment strategy, activities, and events to deliver a best-in-class experience for prospective students, admit, and all other key stakeholders.
• Fulfills other duties as assigned.

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications:

• Bachelor's Degree or equivalent combination of education, training, and experience from which comparable skills can be acquired.
• 5 or more years of professional work experience with significant coordination/event planning/management responsibilities.
• Experience with CRM systems, previous experience with Slate preferred.
• Experience managing and implementing digital ad campaigns, including developing social media target audiences.
• Demonstrated ability to work both independently and cooperatively with other staff and volunteers.
• Ability to set priorities and meet deadlines.
• Detail-oriented.
• Excellent oral and written communication skills, as well as strong organizational and creative skills.
• Familiarity and comfort working with Microsoft Office Suite.

Minimum Competencies:

• CUF- Customer Focus- Regularly monitors customer satisfaction; provides suggestions to improve quality and value to the customer.
• ORG- Organization- Plans organizes and schedules in an efficient, productive manner; anticipates contingencies and pays attention to detail; targets projects or initiatives that require special attention and focus on key tasks when faced with limited time and or resources.
• TEAM PLAY- Team Player- Seeks to build collaboration by encouraging trust, mutual respect, and shared purpose among various participants in an engagement.

Preferred Qualifications:

• Admissions or higher education experience;
• Experience interacting with senior executives;
• Previous presentation experience.

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.