Product Specialist

The County Materials Family of Companies manufactures and delivers concrete construction products to meet the demand for growing communities. We rely on our talented and dedicated team members to provide reliable products with personalized service.

We are seeking a Product Specialist for County Materialsat Marathon City, WI.

The Product Specialist serves as a dedicated support role and advocate for product division(s) within our organization. Working under the direction of the Product Strategy Manager, this role assists cross-functional teams by providing valuable insights and analysis to ensure effective marketing and positioning of our products. The Product Specialist focuses on supporting the implementation of strategic goals and facilitating collaborative product initiatives.

Job Duties:

• Consistently communicates and collaborates to support product initiative improvements
• Supports seamless product launches/initiatives and ensures all stakeholders are well-equipped with product knowledge and resources
• Tracks and reports on defined KPIs, supporting data-informed decisions that benefit the Product Strategy department

Product Advocacy

• Develop deep knowledge of the assigned product line(s) including features, benefits, competitive advantages and target markets
• Serve as the internal and external product advocate, educating teams and stakeholders about product offerings

Strategic Support

• Collaborate with the Product Strategy Manager to execute division-specific strategies and ensure they are aligned with organizational goals
• Communicate about product enhancements or optimizations based on market feedback, customer needs, and industry trends
• Obtain costs and quotes that support the Product Strategy Department

Go-to-Market Execution

• Support the planning and execution of product launches, marketing initiatives and sales enablement efforts
• Enter MRF's (Marketing Request Forms) for product deliverables including creative strategy, milestones and timelines, specific deliverables, defined assets and the completed creative brief to ensure proper implementation
• Provide insights to support the development of AST's (Annual Strategic Timelines). Maintain timelines and milestones to ensure completion of product initiatives.
• Coordinate the collection and delivery of assets prior to or while in the Intake workflow (prior to marketing production)

Customer and Market Insights

• Gather customer feedback and prepare reports for product divisions to inform future strategies
• Act as a liaison between customers and internal teams to address product-related questions, concerns and needs

Cross-Functional Collaboration

• Partner with marketing, sales, R&D and operations teams to support the Marketing product plans and initiatives
• Support training to sales teams to improve product understanding and equip them for effective customer engagements

Work Environment:

• Office working environment.

Physical Requirements:

• Sitting frequently.
• Carrying/Lifting 10 - 40 Pounds rarely.
• Standing / Walking / Climbing.

Experience & Qualifications:

• 1-2 years of work experience in marketing, product sales or similar role; manufacturing environment preferred
• A bachelor's degree in advertising, marketing, public relations, business, engineering or a related field is preferred
• Possesses a creative, collaborative mindset with excellent communication skills
• Knowledge of manufacturing operations, product development and sales, marketing strategies and effective deployment of product marketing resources is preferred
• Demonstrates project management techniques and processes and ability to leverage available project management technologies to meet timelines and milestones
• Attention to detail and attentive customer service
• Proactive, multi-tasked, self-motivated team player with a positive attitude