Director of Marketing, Solutions & Verticals

Lenovo's IDG (Intelligent Devices Group) global Commercial Marketing team is seeking a marketing leader for delivering strategic product marketing for key parts of our solution and vertical marketing.

The Director of Marketing, Solutions & Vertical, is an effective communicator, has demonstrated the ability to earn the trust of stakeholders, is data-driven, and has experience managing complex business challenges. They are customer-obsessed and know how to drive a differentiated product marketing strategy optimized towards innovative portfolios that don't necessarily utilize traditional device GTM; while also being able to drive a differentiated vertical marketing strategy that delivers high-impact content. This person is willing to experiment, learn, and iterate to improve.

This role will be required to help deliver a multi-year strategy that better defines how we transform our product marketing strategy to better meet the needs of our customers while maintaining a high level of integration with the geo marketing organizations, segment team, and product teams.

Key Responsibilities

• Own, define, and drive the marketing strategy and long-term marketing goals for innovative solutions including ThinkSmart, ThinkReality and ThinkShield; and vertical marketing

• Own the Go-To Market (GTM) plan to deliver results that ensure customer and business goals are met in operational launch plans, including for key verticals. Assess and make trade-offs based on customer requirements

• Use voice-of-the customer mechanisms to glean customer needs that can be uniquely met by Lenovo's IDG solution offerings, including verticalization

• Lead interaction with cross-functional teams, including working closely with engineering, product management, operations, finance, and executive leadership. Ensure key information cascades consistently and smoothly across stakeholder organizations.

• Lead and manage a high-performing team by overseeing recruitment, hiring, performance evaluations, and employee development. Foster a positive and motivating work environment, set clear goals, and provide guidance to drive success. Ensure team alignment with business objectives while supporting growth, engagement, and retention.

Basic Qualifications:

• 15+ years' experience defining and driving strategic product marketing plans and repeatable and scalable solutions, preferably in the technology sector, with a focus on customer

Preferred Qualifications:

• Demonstrated understanding of technology trends and marketing best practices in the technology sector

• This role involves developing and implementing strategies to enhance team effectiveness, drive business result, and align team goals with the organization's objectives

• Demonstrated ability to define, build and optimize the go-to-market process that scales across portfolios

• Demonstrated strong partnership skills with a history of collaborating across organizational boundaries, working with, and influencing others, and creating clarity from confusion.

• Able to creatively address challenges where multiple stakeholders will have varying and potentially conflicting priorities.

• Ability to thrive in a fast-paced environment managing across multiple shifting priorities.

• Able to drive comprehensive annual plans, and a multi-year view of product market strategy to tactical execution

• Analyze external and internal data to identify trends, strengths, and areas for improvement

• Strong oral and written communication skills and presentation skills

• Prepare comprehensive reports and presentations for senior management, highlighting key performance indicators and recommendations