Digital Marketing Associate Director

Job Description

General Summary:

The US CF Marketing team is seeking a highly motivated individual to join the team as Associate Director, US Digital Marketing. This team member will be responsible for maintaining a disciplined approach to customer engagement by helping scale omnichannel initiatives. This role will also serve as a digital subject matter expert in partnering with the CF Marketing team members to ensure we have the internal and external support needed for successful strategic planning, execution, data gathering, and insights generation.

Key Duties and Responsibilities:

• Provide subject matter expertise in digital channel/platform selection, emerging customer engagement models, and data-privacy and regulatory requirements to develop and execute integrated digital marketing strategies consistently and in alignment with compliance standards.
• Ensure consistent coordination of media plan strategy, development, approvals and launch-specific performance readouts across the CF Portfolio
• Partner with internal and agency vendors in developing and maintaining analytical dashboards to consistently monitor performance of our various channels (media, web, email, print, CRM) and manage issue resolution
• Translate complex analytics and data into actionable insights that can be shared with stakeholders and leadership teams. Responsible for establishing a data feedback loop for all personal and non-personal promotional initiatives.
• Identify opportunities and make recommendations on various channels and tactics that will enhance the customer experience.
• Partner closely with US CF Strategic Operations lead to support with the development and maintenance of various resources and projects supporting the Sales team
• Collaborate with other cross-functional technology partners including Data, Technology & Engineering (DTE) and Commercial Insights & Analytics (IACO) to ensure initiatives are supported and tailored to business/brand needs and objectives.
• Lead coordination of digital tactic discussions and reviews with the Communications Review Committee (CRC), OBIE, Privacy, and Digital Customer Engagement.
• Lead all US CF Privacy efforts, representing CF in Privacy Operating model and Privacy Consent working groups, alongside being responsible for coordination of review and approval of media plans and website tracking

Qualifications:

• 6+ years combined experience in one or more of the following: pharmaceutical marketing, digital marketing, data science, business intelligence, healthcare advertising.
• Bachelor's degree in marketing or related technical discipline.
• Strong project management skills and the ability to collaborate cross-functionally with brand teams, technology, digital strategy, field teams, legal, and privacy.
• Understanding of digital tactics such as web, social, Veeva CRM, media, and evolving customer engagement models
• Strong communication and presentation skills.
• Advance experience in MS Office.
• Experience with commercial pharma software including Veeva CRM, Vault PromoMats.
• Experience in rare or chronic disease preferred.
• Working knowledge of data visualization tools such as PowerBI

This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days flexible for remote weekly).

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Remote-Eligible role, you can choose to be designated as:
1. Remote: work remotely five days per week and come into the office on occasion - you're always welcome on-site; or select
2. Hybrid: work remotely up to two days per week; or select
3. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Remote

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com