Hepatology Marketing Manager - Durham, NC / Philadelphia

Business Introduction:

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary:

As HCP Marketing Manager, Hepatology, you will be leading key projects focused on the development of HCP promotional tactics to execute the brand strategy. Candidate should be a self-starter with high learning agility, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative in the HCP marketing space for the new product launch.

Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption (e.g. leave behinds, emails, e-Detail aids etc.)
• Develop and execute implementation strategy including field promotional materials (e.g. leave behinds, emails, etc.) and/or digital promotional materials to support implementation
• Create and deliver robust field engagement plans and campaign training providing clarity of direction and rationale for requested activities to ensure customer-facing teams have innovative materials necessary to effectively engage customers in complaint discussions
• Plan and enable holistic customer experiences tailored to customer segments and specialties
• Strategically personalize product and educational messaging to target segments and specialists through application of learnings from market research, data analysis, and insight generation, set campaign performance targets and measure for optimization
• Effectively lead cross-functional teams of internal and external partners, including agency and project teams, to drive synchronized, timely launch execution aligned to brand strategy, including setting clear briefs, budgets, timelines and quality standards
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Market Access, Medical, Marketing Directors, Legal/Regulatory)
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives
• Measure, track and optimize performance of key tactics
• Ensure all promotional materials follow applicable regulatory and compliance requirements

Why You?

Basic Qualifications:

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years U.S. pharmaceutical or biotech marketing experience, preferably in specialty or hepatology areas.
• Experience developing integrated HCP and patient marketing plans.
• Proven experience managing external agencies and cross-functional project teams.
• Strong written and verbal communication skills and experience presenting to senior stakeholders.
• Willingness to work in a hybrid model with a minimum of 2 days per week in the U.S. office; domestic travel up to 20% as needed.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Advanced degree (MBA or relevant graduate degree)
• HCP marketing experience strongly preferred
• Experience with launch planning or leading brand launches.
• Project management experience with proven ability to handle multiple projects simultaneously.
• Demonstrated interpersonal skills and ability to influence and build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, learning agility and oral/written communication skills.
• Experience with distilling Insights from primary and secondary market research.
• Demonstrated analytical skills. Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience
• Experience working with selling teams

What we value:
We look for people who work well in a matrix environment and collaborate to move work forward. You should be comfortable translating insight into practical tactics. We seek candidates who bring curiosity, clear communication, and respect to their work and to others. We welcome applicants who want to grow, make measurable impact for patients, and help our team get ahead of disease together.

Apply now:

Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions on behalf of patients in Hepatology? If so, this role could be an excellent opportunity to consider.

#LI-GSK

#GSKCommercial

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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