Associate, Marketing Personalization & Program Design

Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment.

As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork.

Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

Marketing is vital to the Girl Scout Movement's success in delivering on its mission by enabling vibrant membership and revenue growth; stewarding brand reputation and relevancy; and building engaging relationships and loyalty among consumer audiences-girls, parents, alum, volunteers, and the public.

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As a member of the Marketing team, the Associate, Marketing Personalization & Program Design (Bilingual - Spanish) supports the Marketing Personalization & Program Design team in the day-to-day execution of program development, release, and promotional initiatives. This role prepares, adapts, and quality-assures personalized, culturally responsive content for girls, caregivers, and volunteers-ensuring materials are accurate, inclusive, and transculturated in both English and Spanish. Working cross-functionally with creative, digital, and program partners, this role provides project coordination across multiple workstreams while independently managing select assignments. With strong bilingual written communication skills and a focus on precise execution the Bilingual Associate strengthens program promotions, member engagement, and the delivery of impactful program experiences across diverse audiences and touchpoints. This position reports to the Director of Marketing Personalization & Program Design.

Creative Development & Execution

Liaise with marketing managers and cross-functional partners to keep projects aligned and supported throughout the development of girl-, caregiver-, and volunteer-facing programs and resources.
• Execute detailed briefs by preparing and assembling bilingual content across channels.
• Support content production by gathering approved assets, organizing inputs, and ensuring materials follow brand standards and match the brief's specifications.
• Coordinate routing and feedback cycles cross-functionally capturing edits clearly and maintaining accurate version control.
• Apply light-quality checks for clarity, accuracy, and basic accessibility before final delivery.

Translation & Transcreation

• Coordinate with translation/transcreation vendors by trafficking files, providing context from briefs, clarifying terminology, and monitoring timelines.
• Proofread and review Spanish-language adaptations for alignment with Girl Scouts Spanish editorial guide and glossary, accuracy, tone, consistency, and cultural resonance; elevate issues or discrepancies as needed.
• Confirm correct reintegration of approved translations into final assets, ensuring formatting, layout, and character integrity across platforms.

Program Promotion & Cross-Functional Collaboration

• Collaborate with marketing and communications subject matter experts to support the development and integrated execution of marketing promotions across platforms.
• Coordinate assets and deliverables necessary for program release and promotions, ensuring timely hand-offs across workflows.
• Assist in preparing national and local marketing assets for program launches, including supporting the development of marketing toolkits and organization-wide communications.
• Support project performance tracking (engagement metrics, behavioral patterns, qualitative feedback) to help inform product development and campaign optimizations.
• Provide data-informed observations to support continuous improvement in messaging, frequency, and format.

Project Management & Operations

• Support project management as needed, including collaborating in the development of workflows/blueprints.
• Help with the coordination of project milestones, delivery stages, and approvals; communicate status updates, risks, and dependencies promptly.
• Ensure accurate file organization, including appropriate naming conventions, tagging, version control, and archiving across digital asset management and shared drives.
• Prepare production-ready files, asset packages, and documentation needed for internal partners, external vendors, and translation agencies.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Culturally aware and committed to inclusive, multicultural marketing, with a strong interest in transculturation and serving diverse audiences.
• Collaborative and team-oriented, with experience supporting creative, digital, editorial, or program teams and coordinating feedback across stakeholders.
• Highly organized and detail-oriented, with strong skills in project coordination, file management, timeline tracking, and version control across multiple workstreams.
• Comfortable in a fast-paced environment, able to manage multiple tasks simultaneously, adapt to shifting priorities, and escalate issues early when direction is needed.
• Able to follow established briefs and structured processes, demonstrating initiative, sound judgment, and a willingness to learn new systems quickly.
• Familiarity with project management and marketing tools, such as task trackers, CMS platforms, collaboration software, or design templates.
• Experience in mission-driven, nonprofit, education, or youth-serving organizations or multicultural/Hispanic marketing is a strong plus.

• Office 365 or similar suites
• Competency in PowerPoint or similar presentation software
• Competency in Microsoft Excel or similar software

• Bachelor's degree or equivalent experience
• Minimum 1-3 years of experience in marketing, content development, brand support, or project coordination in a related environment.
• Exceptional bilingual (English/Spanish) written and verbal communication skills, with the ability to review and refine translated/transcreated content for clarity, accuracy, and cultural resonance.

SALARY RANGE: $66,000 - $85,000

This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule. Actual pay will vary based on various factors, including but not limited to experience.

What We Offer:

Girl Scouts is powered by people, and we encourage our team members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

Paid Time Off:

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.

Other Benefits:

• Medical and Behavioral Health Coverage
  • Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
  • Both plans include GSUSA partial subsidy of premium costs
  • Dental and vision coverage

• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Sick leave
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year
• Access to Employee Engagement Groups

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT: This job operates in a professional office environment.

POSITION TYPE / EXPECTED HOURS OF WORK: This is a full-time position. Days of work are Monday through Friday. Occasional evening and weekend work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employer.