Customer Story & Advocacy Lead

Lenovo is seeking a Customer Story & Advocacy Lead to sit within the Solutions and Services Group (SSG) Sales organization, with endtoend ownership of customer account story readiness, advocacy potential, and activation across the SSG business.

This role goes beyond traditional reference management. It is the single accountable owner for understanding, tracking, and proactively shaping the status of SSG customer accounts as it relates to advocacy, storytelling, and strategic activation-spanning wins, renewals, expansions, and longterm account health.

The role serves as the central connective tissue across Sales, Delivery, Marketing, Communications, Strategy, and the Customer Reference COE, ensuring clear visibility, disciplined prioritization, and no missed opportunities for leveraging customer proof in support of revenue growth, market credibility, and brand leadership.

Key Responsibilities

Customer Account Status & Story Pipeline Ownership

• Own the endtoend customer story pipeline across SSG, spanning:
  • Wins, renewals, and expansion opportunities
  • Advocacy readiness and disclosure status
  • Internal and external usage history and constraints
• Proactively identify referenceready and advocacypotential customers across strategic accounts, solutions, and verticals
• Partner with Sales Account Teams and Delivery leaders to surface customer success signals, value realization milestones and executive engagement potential
• Maintain a forwardlooking view of future advocacy opportunities, not just current requests.
• Ongoing assessment of account health, disclosure readiness, and suitability for internal and external referencing
• Centralized tracking and governance of customer stories, usage, approvals, and prioritization
• Alignment of customer advocacy to strategic deals, earnings cycles, ABM, analyst engagement, and campaigns

Central Tracking System & Single Source of Truth

• Own and operate a centralized tracking system that serves as the authoritative source for:
  • Customer stories and advocacy candidates
  • Usage history (sales, marketing, PR, analyst, earnings, events)
  • Disclosure and approval status
  • Strategic priority alignment
• Ensure data quality, visibility, and usability for Sales, Marketing, Comms, and Leadership

• Enable activation of customer advocacy in support of:
  • Strategic and large deal pursuits
  • Executive and Csuite engagements
  • Latestage deal validation and competitive differentiation
• Align customer stories to Deal priorities and solution plays and account strategies and growth motions
• Act as the single coordination point within Sales to connect deal needs with the right Marketing and Communications stakeholders

Marketing & Communications Activation (ExecutionLed by Marketing)

• Partner closely with Marketing and Communications teams, who own execution of:
  • Case studies, video, and written customer stories
  • Media/PR and analyst engagement
  • Events, speaking opportunities, and brand moments
• Enable execution teams by providing:
  • Vetted, readytoactivate customer opportunities
  • Context on deal value, solutions, and strategic relevance
  • Clear prioritization aligned to business and earnings cycles
• Ensure customer advocacy is leveraged across both revenuedriving and external visibility initiatives

CrossFunctional Leadership & Operating Cadence

• Serve as the primary orchestration point within Sales for customer advocacy and storytelling
• Drive alignment across Sales, Marketing, Communications, Strategy and ustomer Reference COE (program governance, policy, infrastructure)
• Establish and lead a formal operating cadence.

Basic Qualifications

• 7+ years in Sales Enablement, Field Marketing, Customer Marketing, or related roles within enterprise technology

• Strong understanding of enterprise sales cycles, account dynamics, and complex deal motions
• Proven ability to lead crossfunctional initiatives without direct authority
• Experience working with global sales teams and strategic accounts
• Exceptional stakeholder management, operational rigor, and executive communication skills