Social Media Specialist - CPG

Position Title: Social Media Specialist - CPG

Location: Torrance, CA (Onsite)

Classification: Non-Exempt

Work Schedules: 9am - 6pm

Summary

This premier global leader in the food and beverage industry specializes in premium tea and matcha products. They are dedicated to bringing high-quality, authentic flavors to diverse markets, spanning retail, foodservice, and e-commerce. They are currently seeking a creative and strategic Social Media Specialist to enhance their brand visibility. This individual will leverage various social media platforms and influencer marketing to foster brand awareness and engagement among a global audience.

Essential Duties and Responsibilities include but are not limited to:

Social Media Management & Strategy

• Oversee the day-to-day management of the organization's social media accounts, including scheduling, publishing, and community management.
• Develop and execute comprehensive social media strategies aligned with organizational goals and specific marketing campaigns.
• Create and manage content calendars that capitalize on key industry moments, viral trends, and seasonal peaks.
• Monitor and identify social media trends and engagement opportunities to proactively leverage brand growth.
• Track, analyze, and report on performance using analytics tools, providing monthly insights and quarterly goals to optimize content strategy.
• Maintain an organized digital library of images, graphics, and brand assets.

Content Creation

• Produce captivating original photo, video, and graphic content specifically tailored for Instagram, TikTok, and other emerging platforms.
• Write compelling captions, scripts, and on-screen text that resonate with the target audience.
• Ensure all digital output aligns strictly with brand guidelines, tone, and messaging to maintain a cohesive brand identity.

Influencer & Relationship Management

• Identify and onboard relevant influencers and UGC (User Generated Content) creators.
• Collaborate with management to define deliverables, timelines, and expectations within onboarding agreements.
• Maintain ongoing communication with creators to ensure content quality and messaging meet the organization's high standards.
• Update recipe pages and digital assets with influencer deliverables in accordance with SEO best practices.
• Identify and develop collaboration opportunities with relevant external brands to expand social reach.

Marketing & Event Support

• Support the Marketing department across all sales divisions (Ingredients, Foodservice, Retail, and E-commerce) with a focus on social media alignment.
• Assist in the coordination and execution of marketing events, including consumer pop-ups and influencer gatherings.
• Attend trade shows and events to capture real-time social content and support general marketing initiatives.

Qualifications

The ideal candidate is a creative storyteller with a data-driven mindset and a passion for the food and beverage industry. They should possess:

• A proactive approach to identifying viral trends and competitor strategies.
• High ethical standards and a commitment to professional growth within a collaborative team environment.
• Excellent communication skills for interacting with management, staff, and external partners.

The ideal candidate is a creative storyteller with a data-driven mindset and a deep understanding of the CPG landscape. They must be prepared to demonstrate their creative and technical abilities through a portfolio of work and a formal writing assessment.

Required

• Applicants must submit a professional portfolio (or relevant work samples) and a completed writing sample based on the provided prompt to be considered for an interview.
• 1-2 years of post-graduation experience in Social Media Marketing/Content Creation; or 4-5 years of relevant experience in the field if no degree has been obtained.
• Proven experience promoting Consumer Packaged Goods (CPG) is required.
• Strong proficiency in Instagram and TikTok platforms, including shooting and editing photo/video content.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to work occasional weekends for event coverage with advance notice.

Preferred

• Bachelor's degree (B.A. or B.S.) from a four-year college or university.
• Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and/or Lightroom).
• Experience with social media and influencer management tools (e.g., Dash Hudson).
• Understanding of data collection and its application to improve digital performance.