Ad Sales Planner

Vaco
$65,000.00 - $70,000.00 / yr
United States, New York, New York
May 27, 2026
Client: Well-KnownMedia/Advertising Organization (targeted video ads on streaming TV content) Role:Sales Planner Salary: $65,000-$70,000 (Depending on experience level) *Location: NYC - 2 days a week on-site (Tuesdays and Wednesdays) *Industry experience is required (Advertising, Entertainment) We are seeking astrategic and agile Sales Plannerto support a high-performing digital media Sales Planning team. This role is responsible for developing compelling media plans, proposals, and pricing strategies across both brand awareness and performance-driven campaigns. The ideal candidate is highly organized, intellectually curious, and has a strong understanding ofdigital media buying, particularly withinDSP-based environments. This position collaborates closely with Sales, Client Services, Ad Operations, and Audience/Data Solutions teams to activate digital-first, omnichannel campaigns. The Sales Planner also plays a key role in optimizing inventory usage, aligning audience targeting strategies, and ensuring proposals meet both client goals and internal margin requirements. Key Responsibilities Developcustomized, strategic omnichannel media plans(CTV/OTT, OLV, Display, Audio, Native, etc.) in partnership with internal Sales teams. Own and manage thepre-sales workflowfrom intake to proposal, ensuring alignment with client KPIs, platform capabilities, and pricing guidelines. Act as a subject matter expert onDSP product capabilities, including behavioral, geo, demographic, and 1st/3rd party audience segmentation. Recommend media strategies based onreach goals, historical performance, pacing benchmarks, and available inventory. Maintain fluency in bothperformance-based and impression-based planning modelsto support various campaign objectives. Collaborate with Ad Operations and Planning Leadership oninventory forecasting and budget allocation strategies. Ensure all media plans includeaccurate pricing, delivery forecasts, and applicable data fees when audience targeting is applied. Translate client RFPs intotargeted, data-driven media strategies, proactively offering enhancements based on platform insights. Identify inefficiencies in planning tools or workflows and supportcontinuous improvement initiatives. Assist inuser testing, platform updates, and internal training efforts related to new planning technologies. Qualifications Bachelor's degree in Marketing, Business, Media, or a related field. 1+ years of experience inpre-sales planning, digital media, DSP buying, or account management (experience with linear/digital video a plus). Deep understanding ofDSP/SSP ecosystems, audience targeting strategies, andomnichannel media buying models. Proficient inmedia planning tools, inventory forecasting methods, and proposal generation software. Advanced skills inExcel, PowerPoint, and Salesforce; experience withCRM-integrated planning platformspreferred. Strong communication, time management, andstakeholder collaborationskills. Ability to thrive infast-paced, evolving digital environments. Knowledge oflocal or regional media planningis a plus. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.