New

Associate Vice Chancellor for Integrated Content Strategy

North Carolina State University

Commensurate with Education and Experience

life insurance, flexible benefit account, paid time off

United States, North Carolina, Raleigh

May 28, 2026

Posting Information

Posting Number	PG194685EP
Internal Recruitment	No
Working Title	Associate Vice Chancellor for Integrated Content Strategy
Anticipated Hiring Range	Commensurate with Education and Experience
Work Schedule	Core Business Hours are Monday - Friday; 8:00 AM - 5:00 PM
Job Location	Raleigh, NC
Department	Chancellor's Office And Staff
About the Department	University Communications and Marketing is the central agency responsible for shaping and sharing the story of NC State University. As the stewards of the NC State brand, we drive the university's reputation and visibility through integrated marketing, strategic communications, and digital engagement. We are a team of creators, strategists, and problem-solvers dedicated to the "Think and Do" spirit. We collaborate across the university to elevate NC State's profile as a premier public research institution, supporting enrollment, research, alumni engagement, and institutional prestige. What we do: Increase awareness and preference of the university's distinctive benefits Creates consistency in universitywide messaging and the brand platform including visual identity Provides support for public relations and communications efforts across the institution Develops rapid, thoughtful engagement with emerging issues and crisis communications Develops effective marketing, graphic design, communication and web strategy, creative services and professional counsel for campus partners Support a strong and cohesive culture throughout the university
Wolfpack Perks and Benefits	As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.
Essential Job Duties	We are seeking a collaborative leader with significant experience leading teams and content strategy within complex organizations. In this executive role, you will be responsible for aligning the university's storytelling ecosystem with tangible institutional and business goals; ensuring that every piece of content, from social media and internal communications to feature storytelling, serves a clear strategic purpose and reaches the right audiences with impact. This role also carries responsibility for future-proofing NC State's digital presence through next-generation search strategies, including AI and Generative Engine Optimization ( GEO), while strengthening how the university communicates in an evolving digital landscape. As a key steward of the university's internal culture, overseeing Internal Communications, Editorial Strategy, and Social Media, your thoughtful and people-centered leadership will foster strong interdisciplinary partnerships, communicate with authenticity, and drive organizational progress through collaboration, strategic insight, and operational leadership. Additionally, this role also requires extensive engagement across a wide range of internal and external stakeholders, including university leadership, public officials, representatives of the UNC System and peer institutions, prospective and current students, parents, alumni, faculty, staff, administrators, and members of the public. Your demonstrated ability to guide organizations through change, build trust across stakeholder groups, navigate evolving priorities with sound judgment, and create alignment around a shared vision will play a key role in advancing institutional priorities and strengthening engagement across all stakeholders. Key responsibilities fall within the five core functional areas outlined below. Cross-Platform Editorial Strategy & Innovation: Lead a unified content strategy that aligns storytelling with institutional priorities and audience needs. Advance NC State's digital presence through AI and Generative Engine Optimization (GEO) strategies. Create cohesive, audience-focused content across web, social, email, and print platforms. Internal Communications & Culture Building: Foster trust, transparency, and connection through strategic internal communications. Strengthen employee engagement and cultivate faculty, staff, and students as brand advocates. Guide executive and organizational messaging that supports an informed and connected campus community. Social Media & Digital Engagement: Oversee enterprise social media strategy focused on engagement, community growth, and relevance. Lead teams in adapting to emerging digital trends and evolving audience behaviors. Leadership & Content Operations: Provide strategic leadership and operational oversight for NC State Magazine, editorial, and social media teams. Establish editorial standards that reinforce brand identity, consistency, and quality. Build collaborative partnerships across communications, marketing, and university leadership teams. Collaboration & Culture Collaborate and partner closely with the AVC for Brand and Integrated Strategic Operations and the AVC for Integrated Strategic Communications Develops and mentors team, with a strong focus on division-wide culture If you are a strategic and relationship-driven leader who thrives in collaborative environments and is passionate about shaping meaningful institutional storytelling, we encourage you to apply.
Other Responsibilities	In addition to the core responsibilities of this role, there will be opportunities to represent the division through engagement with a wide range of internal and external constituents, including university leadership, public officials, representatives from the UNC System and peer institutions, students, parents, alumni, faculty, staff, and members of the public. These opportunities will be assigned in collaboration with the Vice Chancellor of Communications and Marketing in support of evolving departmental and institutional priorities.

Qualifications

Minimum Education and Experience	Post-baccalaureate degree in English, Journalism, Communications, or a related field; or a Bachelor's degree with equivalent broad-based independent experience in executive-level strategic communications. An equivalent combination of education and experience may be substituted for the advanced degree. Minimum of 10 years of progressive experience in communications, marketing or related field, with at least 5 years in leadership role(s).
Other Required Qualifications	Demonstrated mastery in designing complex content ecosystems that span web, social, email, and multimedia, ensuring narrative consistency across all touchpoints. Proven ability to use communication as a tool for culture building; specifically, the skill to craft internal narratives that drive employee engagement, trust, and organizational pride. Advanced understanding of the evolving search landscape, including experience optimizing content strategies for AI-driven discovery and large language models (LLMs). Expert-level storytelling and editing skills, with the ability to identify compelling narratives that align with institutional business goals (enrollment, fundraising, reputation). The ability to interpret content analytics (engagement, time on page, conversion) and translate data into actionable editorial adjustments. Demonstrated experience leading or supporting organizational change in complex environments, including aligning teams, communicating transitions clearly, and sustaining performance during periods of strategic or operational shift.
Preferred Qualifications	Understanding of the unique internal and external audiences within a university environment (tenured faculty, staff, undergraduate/graduate students, alumni, etc.). Ability to lead teams through the shift from traditional print/web models to mobile-first and AI-ready content models. Familiarity with modern employee engagement platforms or intranets. Fluency in AP Style and editorial standards. Five or more years of progressive experience leading social media strategy, ideally across multiple platforms and audience segments.
Required License(s) or Certification(s)	N/A
Valid NC Driver's License required	No
Commercial Driver's License required	No

Recruitment Dates and Special Instructions

Job Open Date	05/27/2026
Anticipated Close Date	6/23/2026; if posting is active; we are still accepting and reviewing applications
Special Instructions to Applicants	Please include the following as part of your application packet: Cover Letter Resume Writing Example Social Media Campaign examples (other document 1) Contact information for at least three professional references.

Position Details

Position Number	00110820
Position Type	EPS/SAAO
Full Time Equivalent (FTE) (1.0 = 40 hours/week)	1.00
Appointment	12 Month Recurring
Mandatory Designation - Adverse Weather	Mandatory - Adverse Weather
Mandatory Designation - Emergency Events	Mandatory - Fire/Explosions, Mandatory - Medical Emergencies, Mandatory - Hazardous Material Incidents, Mandatory - Transportation Accidents, Mandatory - Evacuations/Natural Hazards, Mandatory - Utilities/Infrastructure Failure, Mandatory - Threats of Violence/Terrorism/Interpersonal Emergencies
Department ID	010101 - Chancellor's Office And Staff
EEO	NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.