Admissions Counselor- Regional

ADMISSIONS COUNSELOR - REGIONAL (TWIN CITIES METRO RECRUITMENT)
POSITION
Full-time, 12 month position

A key member of the Admissions team, the Regional Admissions Counselor located in the Twin Cities Metro must be enthusiastic, highly motivated, and able to articulate the values and benefits of a hands-on, experiential learning environment in order to attract, recruit, and enroll students at the University of Minnesota Crookston.

This position is regionally based within the Twin Cities metropolitan area and serves as a primary University representative throughout the region. The Admissions Counselor will develop and maintain a strong recruitment presence across the Twin Cities metro by cultivating relationships with prospective students, families, high school counselors, community-based organizations, and educational partners while supporting UMN Crookston's enrollment goals and commitment to access, inclusion, and student success.

The individual selected will represent UMN Crookston by providing high-quality service to prospective students and their families while collaborating with campus partners to support students and advance efforts to foster a welcoming and inclusive environment.

This position requires extensive travel throughout the Twin Cities metropolitan area, including regular high school visits, college fairs, community events, and outreach programs, as well as occasional overnight travel to the Crookston campus and other regional recruitment activities. Flexible evening and weekend hours are required.

RESPONSIBILITIES

• Assist the Assistant Director of Recruitment with recruitment activities and outreach efforts in the assigned Twin Cities metro territory to help meet enrollment goals.
• Serve as a regionally located University representative within the Twin Cities metropolitan area to strengthen UMN Crookston's visibility, partnerships, and recruitment efforts.
• Build and maintain relationships with high school counselors, community organizations, college access programs, and educational partners throughout the Twin Cities region.
• Conduct recruitment and outreach activities both in-person and virtually, including high school visits, college fairs, information sessions, community events, and one-on-one student meetings.
• Plan and participate in recruitment and enrollment initiatives including open houses, admitted student programs, orientation events, regional presentations, and virtual recruitment activities.
• Promote UMN Crookston's academic programs, student experience, affordability, and campus opportunities through presentations and individualized counseling.
• Meet with prospective students and families to provide guidance regarding admissions requirements, academic pathways, financial aid, scholarships, and campus resources.
• Monitor recruitment trends, market conditions, and student engagement data and make adjustments to recruitment efforts as needed.
• Review applications and assist in making admissions decisions based on academic qualifications and program fit.
• Engage in extensive communication with prospective students and families through phone calls, email, texting platforms, virtual meetings, and CRM communication campaigns.
• Meet established recruitment, application, and enrollment goals for the assigned territory.
• Utilize Slate CRM and other University systems to maintain accurate recruitment records and communication activity.
• Anticipate and respond to the needs of students and families from diverse backgrounds, experiences, and communities.
• Participate in advancing UMN Crookston's commitment to fostering an inclusive and respectful campus community.
• Participate in ongoing professional development and training related to admissions, recruitment strategies, student engagement, and higher education trends.
• Maintain working knowledge of UMN Crookston academic programs, admissions policies, financial aid processes, and student support services.
• Collaborate with Admissions staff and campus partners to support enrollment initiatives and student success efforts.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor's degree earned by start date plus at least two years of professional experience, or a master's degree.
• Effective interpersonal, verbal, and written communication skills.
• Valid driver's license and reliable transportation.
• Excellent public speaking, presentation, and organizational skills.
• Strong customer service skills and professional phone/video conferencing etiquette.
• Ability to effectively engage and communicate with individuals from diverse backgrounds and age groups.
• Ability to work effectively both independently and within a collaborative team environment.
• Ability to travel extensively throughout the Twin Cities metropolitan area and surrounding regions, including occasional overnight travel and flexible evening/weekend hours.
• Must currently reside in the TC/Metro

PREFERRED QUALIFICATIONS:

• Experience working in college admissions, college counseling, enrollment management, or related areas within higher education.
• Experience recruiting or working within the Twin Cities metropolitan area.
• Experience as an undergraduate admissions intern, student ambassador, orientation leader, student activities leader, or student volunteer.
• Experience working with socioeconomically diverse populations, including first-generation, low-income, adult, transfer, and historically underserved student populations.
• Familiarity with the University of Minnesota Crookston and its academic programs.
• Experience organizing recruitment events, community outreach programs, and public presentations.
• Experience utilizing CRM systems such as Slate.
• Ability to work effectively under pressure with minimal direct supervision while managing multiple priorities.

Pay Range: $45,550 - $50,500 per year; depending on education/qualifications/experience

Time Appointment: 100% Appointment

Position Type: Faculty and P&A Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

Required application materials: Resume and cover letter

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

University of Minnesota, Crookston (UMC)

With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston (UMC) serves as the U's major outpost in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond.

At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.