Audience Marketing Manager

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Your New Role:

Strategy and Planning

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.

Audience Growth and Insights

• Leverage the organization's Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.

• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.

• Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.

• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.

• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.

• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.

• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.

• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.

Content and Channel Optimization

• Optimize content across digital channels and align messaging with audience needs and channel procedures.

Campaign Management

• Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.

• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.

• Implement A/B testing and refine campaigns based on performance metrics.

Collaboration and Communication

• Partner effectively with editorial, sales, and creative teams to deliver cross-functional initiatives on schedule.

Can you be our New Audience Marketing Manager? Do you have:

• 3+ years of experience in audience development, subscription marketing, or digital campaign management.

• Demonstrated ability to interpret audience data and convert insights into action.

• Experience in B2B publishing, life sciences, or academic publishing is advantageous.

• Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution.

• Experience managing Customer Data Platforms.

• Sound business judgment, with the ability to assess situations and identify effective solutions.

• Intermediate proficiency in Microsoft Office.

• Strong analytical and problem-solving capability.

• Able to work independently, manage priorities effectively, and contribute in a fast-paced team environment.

If you have a disability and you need any support during the application process, please contact hr.resume@sagepub.com. All qualified applicants are encouraged to apply.

Pay Transparency & Benefits Package:

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect. Sage is proud to be an equal opportunity workplace and is an affirmative action employer.

Compensation at Sage is influenced by several factors, including but not limited to skill set, nature and level of experience, qualifications, and other relevant considerations. Please note that the compensation details listed in U.S. role postings reflect the base salary only and do not include bonuses or benefits. Your recruiter can share more about the specific salary range and additional aspects of the compensation/benefits package for this position during the hiring process. If your desired salary falls outside of this range, we hope you'll still apply as there may be other positions that better align.

In addition to compensation, Sage offers a highly competitive and comprehensive PPO medical, dental, and vision care benefits package with SAGE covering most of the premium costs. Unique program benefits that support a healthy life, a company-sponsored anniversary trip every 5 years, a 401(k)-matching program of 100% up to 5% of pay, and other significant meaningful benefits. In alignment with our value for education, Sage offers financial support for bachelor's and graduate-level degree programs as well as learning for personal interest.

Sage offers freedom and autonomy in your day-to-day with hybrid or remote work, depending on the role. Join the nearly 2,000 Sage employees worldwide who deliver products and services that serve to fulfill our noble goal of education and dissemination of knowledge globally. We'd love to meet you!

Diversity, Equity, and Inclusion

Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect, regardless of age, disability, gender identity, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, sex, or sexual orientation.

We believe that diversity is a cornerstone of a vibrant culture. We want Sage to be an organization where the most talented staff and high-potential staff are recruited, have the opportunity to grow, and want to work. We strive to achieve a better representation of diverse talent at all levels, including leadership, across our workforce.