Senior Manager, Communications Strategy

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Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewardingcareer, we invite you to review our opportunities!

Job Description Summary

Position Objective:

The Senior Manager, Communications Strategy is responsible for defining and advancing the enterprise communications strategy, establishing a clear and compelling narrative that aligns leadership, engages employees, and strengthens Sunbelt's external reputation. This role ensures consistent, high-impact messaging across executive, internal, and external channels-positioning communications as a strategic driver of business performance, culture, and brand differentiation

Position Responsibilities:

• Set and lead the enterprise communications strategy across internal, executive, and external channels-ensuring alignment to business priorities, company narrative, and growth objectives.
• Own and evolve executive communications strategy, consult with senior leadership to define messaging platforms, enhance leadership visibility, and ensure consistent, high-impact communications across presentations, employee engagement, and external communications.
• Develop and elevate Sunbelt's employer brand through external communications, integrating PR, social, and media strategies to strengthen reputation, attract talent, and position the company as an employer of choice.
• Lead the internal communications function to drive clarity, engagement, and alignment-connecting employees to strategy, culture, and priorities through modern, scalable communication approaches.
• Direct integrated communications planning and execution, aligning campaigns and key moments to the business strategy, operating calendar, and organizational priorities.
• Oversee social media strategy and governance, ensuring content, campaigns, and always-on activity are aligned to brand, audience, and performance objectives.
• Lead media relations and external communications strategy, building strong relationships with media and proactively positioning Sunbelt's story, leadership, and key initiatives
• Oversee communications for social responsibility and community impact, ensuring the company's commitments are clearly articulated and effectively promoted.
• Establish and execute a roadmap for AI and technology adoption within Communications, driving measurable improvements in efficiency, speed, scalability, and content effectiveness across the organization.
• Partner with business and functional leaders to develop targeted, audience-driven, integrated communications that support enterprise initiatives and drive engagement across internal and external stakeholders.
• Serve as division spokesperson and lead crisis communications, develop messaging frameworks and coordinating response strategies with senior leadership and cross-functional partners.
• Manage and optimize external agency partnerships, ensuring alignment to strategic priorities, clear scope of work, and effective budget management.
• Establish and scale best practices, frameworks, and standards for communications across the organization, leveraging benchmarks and driving consistency across regions.

Requirements:

Education & Experience:

• Bachelor's Degree in Communications, Journalism, Public Relations or related field or equivalent experience with a minimum of 8-10 years of corporate communications, traditional/digital/social media, public relations, and crisis communication; including 2-5 years of leading a team.
• Proven ability to operate as a strategic advisor, using a consultative approach to partner with senior leaders and influence decision-making through clear, informed communications counsel
• Strong presence, Communications expertise, with the ability to engage confidently with senior leadership, shape messaging for high-visibility forums, and represent the organization with professionalism and impact
• Demonstrated business acumen, with a deep understanding of how communications drives business performance, organizational alignment, and brand reputation
• Exceptional strategic thinking and problem-solving skills, with the ability to translate complex business priorities into clear, compelling messaging and communication strategies
• Experience developing and leading enterprise communications strategies, including executive communications, internal communications, and external positioning.
• Strong stakeholder management and influencing skills, with the ability to build trust, align diverse perspectives, and drive consensus across functions and leadership levels
• Outstanding written and verbal communication skills, including experience crafting executive-level messaging, presentations, and narrative frameworks
• Ability to operate in a fast-paced, evolving environment, balancing long-term strategic priorities with emerging business needs
• Consistent track record of measurable impact driving, using insights and data to refine communications strategies and improve effectiveness
• Social media management expertise, including experience in social media platforms, such as LinkedIn, Twitter, Instagram, Facebook & YouTube
• Ability to effectively integrate complex business strategies and industry trends into compelling Public Relations and social media campaigns.
• Excellent interpersonal, written, and verbal communication skills, as well as the ability to effectively communicate and influence C-level executive leadership.
• Meticulous attention to detail, and strong preparation and organizational skills.
• Ability to work efficiently under pressure in an environment of constant change and shifting priorities.
• Ability to develop and maintain relationships internally and externally; collaborative and inclusive; work independently

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer - Minority/Female/Disabled/Veteran and any other protected ground