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Rental Inside Sales Representative - McFarland, WI

Fabick CAT

4414 Terminal Drive (Show on map)
Aug 26, 2026
Job Summary: The Rental Inside Sales Representative is often the first impression customers have of Fabick Cat Rentals. This role creates a welcoming, professional rental experience by listening carefully, understanding what the customer is trying to accomplish, and helping connect them with the right equipment solution. The Rental Inside Sales Representative owns the customer experience from the initial inquiry through contract completion, combining genuine care, polished communication, sound judgment, and strong follow-through. Success requires a service-first mindset and the willingness to learn our equipment, systems, and rental processes. Responsibilities: * Create a warm, professional, and helpful experience for every customer in person, by phone, and electronically. * Ask thoughtful questions to understand the customer, the job to be done, timing, and equipment needs. * Take ownership of customer requests and follow through until the need is resolved or a clear next step is established. * Recommend appropriate rental equipment based on customer needs and partner with branch resources when additional expertise is needed. * Prepare quotes and rental contracts and ensure required documentation and insurance coverage are complete and accurate. * Coordinate with operations, service, sales, and other teams to support equipment availability, delivery, pickup, and customer commitments. * Respond to customer concerns with urgency, empathy, and a solution-oriented mindset while keeping the customer informed. * Support in-store sales, equipment inventory activities, and parts ordering for rental equipment as needed. * Build working knowledge of Fabick Cat Rentals equipment and stay current on changes, capabilities, and applications. * Represent Fabick Cat Rentals with professionalism, accountability, and a genuine commitment to serving customers well. * Perform other duties as assigned.