UGC Marketing Manager

About the Role

Our client is seeking a high-caliber growth strategist and operator to build and scale a category-defining creator program. They are one of the fastest-growing mobile consumer platforms in the world, with over 500,000 active users relying on our app for personalized self-discovery, daily routines, and AI-powered insights.

What You'll Do

• Build and scale a high-volume UGC creator engine from the ground up.
• Recruit and manage a network of 50 to 100+ micro-creators operating on volume and incentive-based models.
• Direct and oversee a remote overseas support team of 5 to 10 team members handling day-to-day coordination.
• Set up automated workflows using platforms like Zapier, Make, and modern AI tools to streamline creator sourcing, outreach, brief delivery, and content repurposing.
• Build robust attribution tracking models to analyze performance, ROI, and conversion metrics across all creator campaigns.

• Manage broader influencer collaborations, contract negotiations, and long-term talent relationships across TikTok, Instagram, and YouTube.
• Identify high-converting content trends, viral hooks, and creative formats ahead of competitors.
• Collaborate directly with the founders on overall growth strategy, brand positioning, and major product feature launches.
• Build, hire, and manage a high-performing growth marketing department across multiple acquisition disciplines.
• Expand strategic oversight into paid media (Meta/Google advertising), App Store Optimization (ASO), organic social, SEO, and community initiatives.
• Drive product marketing workflows including push notifications, lifecycle emails, and feature rollout campaigns.

What We're Looking For

• 4 to 8 years of hands-on experience in performance marketing, creator management, or social-first growth strategies.
• A proven track record of building and managing high-volume UGC or influencer programs from scratch at a consumer app or high-growth brand.
• Demonstrated experience delegating to and directing overseas or cross-functional support teams.
• Exceptional analytical capability with deep expertise in marketing attribution, campaign measurement, and performance optimization.
• Systems-first mindset with fluency in leverage-enabling tools like AI platforms, Zapier, or Make to automate operational workflows.
• Strong charisma and interpersonal skills required to manage high-touch creator relationships alongside analytical rigor.
• Deep understanding of social media algorithms, modern content trends, and what drives organic virality.

Bonus Points

• Experience scaling consumer mobile apps, subscription services, or high-growth viral brands.
• Familiarity with creator whitelisting, Meta/TikTok paid acquisition, or App Store Optimization (ASO).
• Personal passion for lifestyle, modern self-care, or personal growth digital platforms.