Web & Content Optimization Manager

The Manager, Web & Content Optimization is the owner of covista.com, responsible for the strategy, quality and discoverability of the site across search and AI-powered answers. Reporting to Senior Manager, Digital Strategy, this role combines strategic web management with content optimization expertise, running the intake, QA and launch process behind every update and coordinating the IT and agency partners who help build and maintain the site. The Manager is a critical partner to Corporate Affairs and Digital Strategy, making sure every page is accurate, accessible, polished and easy to find so our digital presence builds confidence with key audiences, including investors, prospective employees, health systems and business partners. This role sits at the intersection of content, technology and user experience, and the ability to balance competing priorities with attention to detail, clear communication and sound judgment is central to its success.

Roles & Responsibilities

Web Strategy & Site Management

Lead strategy, structure and user experience for covista.com to increase stakeholder engagement and advance our brand presence.

Own day-to-day web management, including the web tracker and backlog: prioritize requests, set clear deliverables and dates, and ensure launches and time-sensitive corrections are completed accurately and on time.

Oversee content updates, page maintenance and new page builds in Drupal Lightning Builder, including hands-on execution as needed and translation of Figma designs into accurate, on-brand live pages.

Stay current with Drupal releases, component updates and web best practices to ensure site work reflects current capabilities and standards.

Partner with IT, CDX and on Drupal enhancements, configuration and release planning.

Content Optimization & Quality

Optimize news stories, press releases, executive content and thought leadership for clarity, structure and discoverability in traditional search and AI-powered answers.

Review new and existing web copy before publishing, and flag content that is outdated, inaccurate or inconsistent with brand standards.

Partner with the Senior Manager, Digital Strategy on website storytelling, the editorial calendar and integrated content strategy.

Apply keyword, AEO and GEO research to content and site decisions so Covista's owned content surfaces in AI-generated answers.

Build and maintain the Web Playbook, including standards, templates and governance that keep the digital experience consistent.

Stakeholder Intake & Prioritization

Manage intake for web requests from Corporate Affairs and internal partners: capture, document, scope and triage each request based on urgency and complexity.

Translate briefs and requests into clearly scoped web tasks with deliverables and dates, and manage expectations throughout.

Communicate proactively with stakeholders and leadership on progress, blockers and delivery timelines.

Develop working knowledge of Corporate Affairs priorities and key business moments, such as earnings and major announcements, to inform the urgency and quality of web execution.

QA, Launch Readiness & Accessibility

Own the QA and launch process, ensuring all updates and builds are checked for accuracy, design fidelity, functionality and ADA compliance before going live, following established checklists and sign-off.

Partner with IT and CDX on UAT by defining test plans and documenting findings clearly.

Identify and escalate bugs, discrepancies and launch blockers to the appropriate owner.

Lead ADA and accessibility compliance, using third-party tools and established guidelines to identify and remediate issues.

Oversee the technical health of the site through regular audits of titles, metadata, headings, links, navigation and schema, and drive issues through to resolution.

Performance & Reporting

Create and maintain Google Analytics and AI search performance reporting, verifying all figures against source data and translating findings into plain-language insights and recommendations for the Director and leadership.

Monitor website performance, search algorithm updates and AI search trends, recommending optimizations that drive brand impact and business results.

Identify opportunities to improve usability, accessibility and page performance, and support conversion testing and validation as needed.

Collaboration & Cross-Functional Partnership

Coordinate with IT, CDX and agency or vendor partners on enhancements, releases and technical implementations, providing clear requirements and following work through to completion.

Support Corporate Affairs initiatives by ensuring organizational priorities are reflected on the website and in digital discoverability.

Participate in digital strategy alignment meetings and team planning, sharing site status, known issues and capacity.

Experience Required

7+ years of experience in web management, content strategy, digital marketing or SEO

Hands-on Drupal experience strongly preferred, including content management, page building and an understanding of how components and templates work.

Proven track record managing websites and improving content performance, user experience and organic visibility.

Experience with enterprise CMS platforms and web analytics.

Experience managing stakeholder intake and prioritizing competing requests.

Experience managing agency, vendor or IT partners on web projects.

Working knowledge of ADA/WCAG accessibility standards and technical SEO fundamentals.

Background in higher education, healthcare or B2B industries preferred.

Skills

Working knowledge of Drupal content architecture and Lightning Builder, with the ability to build and maintain pages without heavy developer support.

Strong content optimization skills with the ability to balance search performance, AI discoverability and user experience.

Excellent project management and prioritization skills, with the ability to manage multiple active initiatives and shifting priorities while meeting deadlines.

Strong attention to detail and quality control, with a self-review habit before work is shared.

Clear written and verbal communication, including the ability to translate technical topics into plain language for leadership.

Strong analytical skills with experience in web analytics platforms and SEO or AI optimization tools.

Understanding of web development principles, including HTML/CSS, and familiarity with design tools such as Figma.

Cross-functional collaboration skills, with the ability to work effectively with IT, marketing and communications teams.